A guide for start-ups at web conferences

by Lisa Price

Alex Iskold at Adaptive Blue has posted some really great advice about how start-ups should choose which conferences to attend, and how to make the most out of them in terms of raising their profile in the industry and meeting some really good contacts. Ben Metcalfe, Jeremiah Owyang and Gareth Rushgrove have also blogged with their thoughts on choosing which events to go to.

Using industry events not only to listen and learn about new ideas and technologies but to meet with other people and tell them what you’re up to is as far as we’re concerned a huge part of the deal. Anyone who’s been to SXSW will testify that it’s just as much about what you hear and who you meet in the corridors than what you experience inside the rooms.

It’s part of the reason we here at Carson Systems love doing events – it’s not just putting them on, but it’s getting to meet all the people we admire and respect in our industry – as well as people from all over the country involved in cool start-ups or trying to do new things in their companies. We feel very privileged to be among you!

If you’re thinking of coming to FOWA and you’re a small business, a freelancer or you have the germ of a start-up idea in your mind, we know you won’t be disappointed by the huge variety of people you’ll meet and the things you’ll learn. We’ve built on The Lounge (a kind of online meeting place where you can connect with other attendees) by adding a wiki so you can really chat ahead of the event and arrange your own meet-ups.

If you really want to make a splash in the industry, we have created a great opportunity for any size web company to gain exposure to hundreds of people. A 3m x 3m booth is £2195 which includes a shell, carpet, electrical and internet connection. There’s also a super deal for web companies that have less than 3 employees and less than £200K in revenue per year. We also want to encourage any non-profits and organisations to exhibit for free.

If you are a startup looking for exposure, or an established company looking to get in front of a serious enterprise attendee, please contact Andrew Calvo (andrew [at] carsonsystems.com) for more info on all of these opportunities. If you’ve never exhibited at an event before and need some inspiration on how to get the most out of it, or you want to learn about the number of different ways in which exhibiting can benefit your business, Andrew’s your man!

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